Professor Jean-Charles Chebat, holder of the HEC Omer DeSerres Chair in Retailing, has been awarded the Sir John William Dawson medal by the Royal Society of Canada, in recognition of his eminent and sustained contribution to multiple domains of interest to the Society.
Professor Chebat’s work has been marked by his ability to draw on different disciplines to shed light on new fields of research. The winner of the Sir John William Dawson medal, who has worked in the areas of environmental psychology, rhetoric and semiotics, microeconomics and family psychosociology, is renowned for the pertinence and originality of his research in marketing and the retail trade. He is particularly interested in the atmosphere of stores, and the influence of odours and music on consumer behaviour.
He is a prolific researcher, contributing to the reputation of the discipline of marketing and of HEC Montréal both in Canada and abroad. As the Royal Society of Canada emphasized, his work has influenced and continues to have an impact on a variety of disciplines as attested to by the many quotes from his studies found in diverse publications and by the various scientific journals that have welcomed him on their editorial boards. Many of his articles have become classics and are now included in curricula at universities around the world.
A Fellow of several scientific societies, Professor Chebat has been awarded numerous prizes, including the Pierre Laurin award in 2003, in recognition of his research work over the past three years, and the Stratège award in the "Advancement of marketing science" category from the Association marketing de Montréal.
Jean-Charles Chebat was elected to the Royal Society of Canada in 1996, and served as President of Academy I, the Académie des lettres et des sciences humaines, of the Royal Society of Canada from 2001 to 2003. In June 2004, Quebec Premier Jean Charest awarded him the distinction of Chevalier de l’Ordre National du Québec.
The Sir John William Dawson medal
The Sir John William Dawson Medal was established in 1985 by the Royal Society of Canada to honour the man who was its first president (1882-1883) and who was the foremost Canadian scientist and educator of his day. It is awarded every two years.
